Scope it like cargo
One call. We write the manifest together: exactly what ships, exactly when, exactly what it costs. You sign off before anything is built.
AI-native software development studio · Toronto 🍁
We ship software. Fast.
Northbound builds web, mobile, and AI-enabled products with agent-driven speed and senior craftsmanship. Fixed scope, fixed price, fixed timeline — no hourly meters, no surprise invoices. Founded by a senior engineer and AI practitioner based in Toronto.
This is how we actually work. Reasoning loop, human review, ship.
How we build & ship software
Agents handle the repetitive 70%. A senior developer designs, reviews, and signs every line that goes out the door.
Agents + a human
We run structured agent loops — plan, act, verify — to move at multiples of traditional agency speed. Every output is reviewed by a senior dev before it counts.
Delivered, not drifted
You get a deployed product, the source code, and a handoff doc a non-developer can read. If we miss the date, you get a discount. We don't miss.
The Manifest
Four packages. Productized, priced, and timed. Pick one, book a call, we scope it on day zero.
WAYBILL № NB-0013 DAYS
Spark
Website on your domain · 3 days
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Loads faster than template builders, no monthly tool subscriptions, and you own every line of code.
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We help write or sharpen the words that sell you. Works perfectly on phones, tablets, and desktops.
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Your real domain, not a subdomain or free-tier link — live and shareable within 3 days of signing off.
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No lock-in. Move hosts, edit it yourself, or hire anyone to update it later — no permission needed.
Who you are
- A restaurant owner who needs a website before the weekend rush
- A photographer launching a portfolio before a busy season
- A freelancer going independent who needs a page today
- A pop-up or market vendor who needs a link in bio
$1,200 CAD · Fixed
Start Spark
WAYBILL № NB-0027 DAYS
Launch
Custom site + corrections · 7 days
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Built around your brand and audience — not a template someone else is using on fifty other sites.
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Layout designed to turn visitors into leads, with messaging that speaks directly to your customer.
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Not just a single draft sign-off. Three full rounds to get the wording, layout, and feel exactly right.
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Hosted on a fast CDN, optimized for Core Web Vitals, and structured so Google can find and rank it.
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Code, domain connection, all content — completely yours, no ongoing fees to us.
Who you are
- A startup heading into investor meetings who needs a credible site
- A consultant branching out on their own who needs a brand that converts
- A product team launching a campaign this week
- A small business ready to upgrade from a DIY site to something polished
$2,500 CAD · Fixed
Start Launch
WAYBILL № NB-003MOST BOOKED
Build
Web or mobile MVP · shipped in 30 days
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One team, one bill — database, API, UI, and Stripe all wired up and working on day 30.
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No surprise reveals at the end. You check in every week and steer the build as it happens.
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We handle screenshots, metadata, and the submission process — you just approve and it goes live.
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The first month is always the wildest. We stay on it so bugs get squashed before they cost you users.
Who you are
- A founder with early users waiting who needs a real product to show
- A service business ready to turn its workflow into a bookable app
- A marketplace idea that needs a working version before the next funding conversation
- A team that has been planning too long and needs to ship something
$10,000 CAD · Fixed
Start Build
WAYBILL № NB-00414 DAYS
Augment
AI feature in your product · 14 days
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Whatever form of AI your product needs — we've shipped all four and know where each one fits best.
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No rebuild required. We work with your stack and add intelligence where it matters most.
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We don't just wire in an API. You get prompts and automated tests your team can improve without us.
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Your engineers leave knowing why every decision was made and exactly how to extend it.
Who you are
- A support team drowning in repeat tickets who wants AI to handle the first response
- A SaaS product adding smart search before the next release
- An e-commerce brand ready for AI-driven product recommendations
- A team that built something great but needs to add intelligence to stay competitive
$6,500 CAD · Fixed
Start Augment
Subscription
Pulse
Social media · monthly
- 12–15 posts/month across your channels
- Content writing + branded graphics
- Scheduling & posting handled for you
- Monthly performance summary
Who you are
- A restaurant owner who needs weekly Instagram and Facebook posts
- A boutique that wants to stay active on TikTok without hiring full-time
- A coach or consultant building a consistent LinkedIn presence
- Any local business that wants social handled so they can focus on serving customers
$699 CAD / month
Cancel anytime
How we Compare
Three ways to get software built. Only one comes with a committed date and a fixed number at the bottom.
| NORTHBOUND AI-native studio | Traditional agency | Freelancer | |
|---|---|---|---|
| Timeline | 3–30 days committed | 3–6 months estimated | Variable depends on queue |
| Pricing | Fixed price agreed on day zero | Time & materials final bill unknown | Hourly rate scope creep risk |
| Scope creep | Impossible by design | Common | Common |
| Code ownership | 100%, immediate | Often retainer lock-in | Yes |
| Post-launch support | 30 days included | Retainer required | Extra charge |
| AI-native build | Yes — every project | Rarely | Rarely |
Receipts
AI development writing & published thinking | We don't just say "AI-native." We publish how we work, in public, where anyone can check.
Deep Dive
Agentic AI & the 30-day build
Jun 2026
Why agentic AI changes what's possible in a fixed-scope sprint
Traditional shops quote 90 days because they're padding for unknown unknowns. Agentic systems — models that loop through plan, act, and verify steps autonomously — compress the routine work that accounts for most of that time. What used to take a sprint now takes a session.
The more interesting shift isn't speed. It's scope confidence. Agents surface edge cases before a line of implementation code exists, run test suites in real time, and maintain consistent style across a large codebase without drift. That's what makes fixed-scope, fixed-price delivery viable at a quality bar that used to require a large team.
Read full article →Most agencies bolted "AI" onto their homepage last year. We've been building with agents, structured prompting, and reasoning loops since before it was a headline — and writing about it the whole time.
That matters for one reason: when your project hits a hard problem, you want the team that understands why the tools work, not the one that's improvising with them for the first time on your invoice.
Read the writing. Judge the thinking. Then book the call.
Common questions
Answers to the things founders ask before they book a call.
- How long does a build actually take?
- Northbound delivers in 3–30 days depending on the package. Spark (template landing page) ships in 3 days, Launch (custom marketing site) in 7 days, Augment (AI feature added to your product) in 14 days, and Build (full web or mobile MVP) in 30 days. Pulse is an ongoing monthly subscription with no fixed end date. Build timelines are committed dates, not estimates — if we miss, you get a discount.
- What does fixed-price actually mean?
- It means the number you see is the number you pay — no hourly billing, no scope-creep invoices, no surprise charges. Launch includes three rounds of corrections after delivery. If we discover something harder than expected mid-build, that's our problem to solve. If you want to add something new, it becomes a new waybill at a new fixed price.
- Can you add AI features to something we already have?
- Yes — that's the Augment package ($6,500 CAD, 14 days). We integrate chat, search, summarization, or agent workflows into your existing codebase, design the prompts, set up evals so you can measure quality, and walk your team through everything on handoff.
- What is AI-native development and why does it matter?
- AI-native development uses agentic systems — models that plan, act, and verify autonomously — to compress the repetitive 70% of any build. Agents surface edge cases before a line of code is written, run tests in real time, and hold style consistent across a large codebase. A senior engineer designs and reviews everything before it ships. The result: faster builds, lower cost, and fewer post-launch surprises than a traditional shop.
- What do I get at the end?
- A deployed, production-ready product — not a staging link. Plus the full source code (you own it, forever), and a handoff doc a non-developer can actually read. There are no retainer strings attached.
- What is Pulse and how does social media management work?
- Pulse is a $699 CAD/month subscription for social media management — no fixed contract, cancel anytime. We handle 12–15 posts per month across your channels: content writing, branded graphics, scheduling, and posting. It's built for restaurant owners, boutiques, coaches, consultants, and any local business that wants a consistent presence without hiring someone full-time. Book a scope call and we'll align on your channels, voice, and content mix before the first post goes out.
- Where are you based, and do you work with teams outside Toronto?
- We're based in Toronto (YYZ) and work with founders and product teams worldwide. Remote-first from day zero — the scoping call, weekly demos, and handoff are all async-friendly.
Your product,
on the dock.
Twenty minutes. You bring the idea, we bring the manifest. By the end of the call you'll know the scope, the price, and the ship date — whether you book us or not.
Prefer email? hello@northboundsoftwarestudio.com